How do offshore companies play TikTok marketing?

After experiencing the brutal growth during the epidemic, cross-border e-commerce is now gradually stabilizing its growth rate and showing many unprecedented changes.
The giant Amazon has lost its overwhelming advantage in the past, and TikTok has swept over 150 countries and regions around the world, entering a stage of rapid development.
TikTok, with stable and rapid growth of users and two major e-commerce traffic systems, short video and live streaming, has become a direction for sellers to shift positions and seek breakthroughs.
Many sellers hope to cultivate a new generation of brand awareness through the power of short videos on TikTok, narrow the distance with consumers, and even form a large-scale communication effect.
But marketing on TikTok is not as simple as you think.
Generally speaking, TikTok's marketing content is divided into the following three categories: content marketing: TikTok users prefer original content.
By producing relevant videos and using Tik Tok's algorithm to push them, sellers can attract interested users to become fans and have the opportunity for high-quality videos to be promoted to popular home pages.
Through videos, they can attract shared likes and comments from target audiences, thereby increasing user trust and improving the target transaction probability.
Advertising marketing: Paid advertising is a relatively new feature of the TikTok platform, which is billed through CPM (Thousand Exhibitions) or CPC (Single Point).
With the support of the TikTok For Business advertising platform, brands can place streaming advertisements or create brand tags and video advertisements.
The biggest benefit of paid advertising is to improve the efficiency of advertising delivery.
The platform will match various resources for the delivery party, eliminating many unnecessary links, but the cost is high, which is not suitable for small and medium-sized enterprises with insufficient budgets.
Online celebrity marketing: Online celebrity marketing refers to carrying goods and cooperating with some online celebrities who have a certain amount of fans in TikTok.
This routine should be familiar to everyone, and Tiktok has played its best role in China.
This type of marketing is particularly effective in presenting your brand to new audiences and increasing brand awareness.
It is best to find some fans who are more suitable for your product's online popularity, in order to achieve the effect of getting twice the result with half the effort.
"TikTok Shop has five advantages.
TikTok Shop is an official online store launched by TikTok, and merchants can directly sell their products to TikTok users through TikTok Shop.".
Compared to shopping methods such as jumping to independent stations, TikTok Shop has a shorter shopping link, and the entire shopping process is implemented within the TikTok platform.
Let's take a look at the five advantages of TikTok Shop.
1.
Convenient and secure, the entire transaction process is conducted on TikTok's app, and no longer needs to be transmitted to other apps.
This greatly facilitates the shopping process mode, while also preventing the loss of customer traffic.
It ensures the safety of the buyer's personal information and prevents illegal persons from stealing the buyer's personal information through bad links.
2.
Large traffic TikTok has 1 billion monthly active users, with a user base and activity far exceeding that of any social software.
Where is the traffic,