Organization: TikTok's advertising revenue this year may exceed $11 billion, exceeding the sum of Twitter and Snapchat

Reuters reported on April 12 that according to data from Insider Intelligence, the advertising revenue of TikTok, a short video platform, may triple in 2022 to more than $11 billion (about 70.1 billion yuan), exceeding the sum of its competitors Twitter and Snapchat.
Reuters reported that Insider Intelligence, a screenshot consulting company, said that Twitter and Snapchat are expected to generate $5.58 billion and $4.86 billion of advertising revenue this year, respectively, which is lower than TikTok's expectation of $11 billion.
In addition, although American regulators worry that the so-called "user data of the United States will be transferred to China", it is predicted that more than half of TikTok's advertising revenue this year will come from the United States.
TikTok is the international version of TikTok, which belongs to the byte beating of Chinese enterprises.
In August 2018, Byte Beat announced the closure of the short video application Musical, which was acquired with nearly 1 billion dollars Ly, and transfer users to TikTok.
The upgraded short video platform continues to use the name of TikTok.
Apptopia, a company that tracks mobile app trends, said, "TikTok may be the first social software created and operated by an Asian company that has achieved long-term success in the United States." In July 2021, the total downloads of TikTok and Ditto in the global App Store and Google Play have exceeded 3 billion times, becoming the first non Facebook applications to achieve this achievement.
According to the data of Sensor Tower, a mobile application business intelligence analysis organization, in March 2022, Ditto and its overseas TikTok won the first place in the global mobile application (non game) download list with more than 63 million downloads, an increase of 9.1% over March 2021.
Among them, the download volume of TikTok accounted for 11.2%, and that of TikTok in the US market accounted for 10.7%.
In addition to the screenshot of Sensor Tower, Facebook ranked second with more than 56.8 million downloads, an increase of 6% compared with last March.
India is the market with the largest number of downloads, accounting for 26%, followed by the United States, accounting for 7.7%.
The other three top five apps are Instagram, WhatsApp and Telegram.
This article is the exclusive manuscript of Observer Network, and cannot be reproduced without authorization.

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Organization: TikTok's advertising revenue this year may exceed $11 billion, exceeding the sum of Twitter and Snapchat

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