How does cross-border e-commerce play TikTok marketing? Understand advertising formats, topic challenges, and features such as co production

"TikTok, a short video sharing platform, has swept the United States, India, and Southeast Asia with the trend of autumn winds sweeping away leaves overseas.
It has been learned that most users of TikTok are under 30 years old.".
Generation Z (16-24) accounts for 41% of users.
With the increasing purchasing power of Generation Z users, the importance of TikTok advertising has become apparent, becoming an important position in e-commerce marketing.
How should e-commerce sellers use TikTok for marketing? TikTok's advertising market has only recently opened, and it is still in the development stage, with unlimited possibilities in the future.
So how should businesses take advantage of TikTok's market? 1.
Account and Content Positioning Create an account and publish some content to attract fans.
However, it is difficult to promote the brand and attract traffic.
Users don't like to watch advertisements.
So before applying for an account, businesses should understand what kind of video is attractive.
2.
The answer to understanding TikTok's advertising format is obvious, but currently it is only available in some countries and has a clear price tag.
TikTok paid advertising can take the following forms: open screen advertising: insert advertising when users open the app;
hot search activity advertising when sliding content: encourage users to post video brand effects ads with hot search: select brand effects when shooting videos, similar to Snapchat and Instagram, but with brand characteristics.
TikTok paid advertising is expensive, and if you have a budget of $50000 to $150000, then this is a good choice.
Currently, most of the advertisements on TikTok come from major brands such as McDonald's and Guess.
Cooperating with celebrities and big V to promote products is a good way for users to watch advertisements and attract fans for their own accounts.
This method is used by various companies.
There are both large companies like Elf Beauty and small companies that want to promote individual products.
However, due to the inability to directly add web links to TikTok videos, it is very difficult to drain them through video.
You can try to have Big V post a link in the comments or description column.
4.
The video purchase link TikTok also provides purchasable videos.
This form of advertising is the latest trial, and can already be used on Tiktok.
The new feature is similar to Instagram's swap up feature, with product links attached to purchased videos.
Currently, the feature is still in the trial period and may not be promoted in the future.
However, for the moment, purchasing video is still an option.
However, if this feature is promoted, businesses will be more able to directly request large V to bring goods.
Most TikTok users grew up in the internet age, and they don't like pure advertising.
But this does not mean that your advertisement cannot succeed, as long as you do it skillfully.
What are TikTok's gameplay methods? Lanhai Yiguan has learned that unlike Facebook and Twitter, TikTok users often post content based on trends and popular culture.
These can change quickly, and you need to catch the trend as quickly as possible.
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How does cross-border e-commerce play TikTok marketing? Understand advertising formats, topic challenges, and features such as co production

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2023 Trend Series: TikTok Marketing Focuses on "Happiness" and "Community"

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