Tietuo Cross-border: Revealing TikTok Brand Marketing Ideas, Taking You to Play TikTok Marketing

Whether from a personal creator's perspective or a brand's perspective, the key to winning on TikTok is to align with the platform's content trends.
TikTok conducted in-depth research on more than 2800 brand events, and released a complete report by understanding how brands use TikTok for brand marketing.
Today, we will organize and analyze the key points of this report for you! First, TikTok found that advertisements created for TikTok in collaboration with creators have higher recall rates and longer viewing rates.
Repurposing content (that is, content not specifically created for TikTok) performed the worst in the study, while activities aimed at TikTok and developed with well-known creators received a stronger response.
At the same time, advertisements produced in collaboration with TikTok creators also had longer viewing rates, with a 91% increase in viewing times in 6 seconds compared to non creator collaborations.
This is also reflected in the consumer response data related to TikTok's collaborative advertising with creators.
The data also shows that advertisements produced in collaboration with creators have a higher participation rate in most formats.
Creator events can also increase brand awareness, while demonstrating the products being used can also help increase engagement.
"Creator Beauty content is particularly effective in enhancing brand awareness.
When working with creators, beauty content receives the strongest auxiliary and independent brand memories from TikTok specific brand content." Another noteworthy area, TikTok's research, also found that beauty advertising that displays products in use and utilizes comedy elements, "promotes a significant improvement in advertising viewing to the end.".
These are some important explanations for TikTok's advertising series, whether it's about the value of collaborating with creators or using different elements in short videos.
This means that TikTok is particularly diligent in enhancing the value of this partnership.
Anyone who has ever used TikTok will know that creating creative, platform consistent short videos can lead to better results - because the more videos in your feed resemble advertisements, the easier it is to quickly skip them.
Finally, unique creativity, consistent with platform trends, involving as many people as possible, and working with creators are key ways to maximize brand impact.

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Tietuo Cross-border: Revealing TikTok Brand Marketing Ideas, Taking You to Play TikTok Marketing

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